000			01537pam a2200193 a 4500
999			_c5202 _d5202
020			_a0030975859
022			_a9780030975851
050	0	0	_aHD30.4 _b.Z54
100	1		_aZikmund, William G.
245	1	0	_aBusiness research methods / _cWilliam G. Zikmund.
250			_a4th ed.
260			_aFort Worth : _bDryden, _cc1994.
300			_axi, 776 p. : _bill. ; _c24 cm.
500			_aIncludes bibliographical references and index
505			_aThe role of business research -- Theory building -- The research process : an overview -- Problem definition and the research proposal -- Exploratory research -- Secondary data and database search and retrieval systems -- Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork -- Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up -- Ethical issues in business research -- Cases.
650		0	_aManagement _xResearch.
650		0	_aBusiness _xResearch.
942			_cBK