000 01672cam a2200217 a 4500
999 _c5200
_d5200
020 _a9780132240574 (alk. paper)
020 _a0132240572 (alk. paper)
050 0 0 _aHB615
_b.B374
100 1 _aBarringer, Bruce R.
245 1 0 _aEntrepreneurship :
_bsuccessfully launching new ventures /
_cBruce R. Barringer, R. Duane Ireland.
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2008.
300 _axxiv, 543 p. :
_bill. (some col.) ;
_c29 cm.
440 0 _aPrentice Hall entrepreneurship series
500 _aIncludes index
505 _aPart. 1. Decision to become an entrepreneur -- Chapter 1. Introduction to entrepreneurship -- Part. 2. Developing successful business ideas -- Chapter 2. Recognizing opportunities and generating ideas -- Chapter 3. Feasibility analysis -- Chapter 4. Writing a business plan -- Chapter 5. Industry and competitor analysis -- Chapter 6. Developing an effective business model -- Part. 3. Moving from an idea to an entrepreneurial firm -- Chapter 7. Preparing the proper ethical and legal foundation -- Chapter 8. Assessing a new venture's financial strength and viability -- Chapter 9. Building a new-venture team -- Chapter 10. Getting financing or funding -- Part. 4. Managing and growing an entrepreneurial firm -- Chapter 11. Unique marketing issues -- Chapter 12. The importance of intellectual property -- Chapter 13. Preparing for and evaluating the challenges of growth -- Chapter 14. Strategies for firm growth -- Chapter 15. Franchising.
650 0 _aEntrepreneurship.
650 0 _aNew business enterprises.
700 1 _aIreland, R. Duane.
942 _cBK