000			00941cam a2200205 a 4500
999			_c4981 _d4981
020			_a9780073256238
020			_a0073256234
050	0	0	_aP90 _b.B284
100	1		_aBaran, Stanley J.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran.
250			_aUpdated 4th ed.
260			_aBoston : _bMcGraw-Hill, _cc2007.
300			_axxxvi, 523 p. : _bill. (some col.) ; _c28 cm.
500			_aIncludes index
505			_a1. Mass communication 2. News papers 3. Books 4. Magazines 5. Film 6. Radio and sound recording 7. Television 8. Cable and other multi channel services 9. Video games 10. The internet and the world wide web 11. Public relations 12. Advertising 13 Theories and effects of mass communication 14. Media freedom, regulation, and ethics 15. Global media
650	3	0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
942			_cBK