000			01086nam a22002057a 4500
999			_c4978 _d4978
020			_a0749428252
020			_a9780749428259
050			_aHF 5415 _b.5
100			_aCharles Wilson.
245			_aProfitable customers : _bhow to identify, develop and retain them _cCharles Wilson.
250			_a2nd ed.
260			_aLondon : _b Kogan Page, _c1998.
300			_aviii, 184 p. : _billus. ; _c24 cm.
500			_aIncludes index
505			_aChapter 1: Introduction Chapter 2: The Customer Base "Profit Gap" is widening Chapter 3: Is there a Problem Chapter 4: Determining the Value of a Customer Chapter 5: Lock in Core Profit Customers Chapter 6: Increasing Income Chapter 7: Reduce the Cost of Interfacing with Customers Chapter 8: Harness the Technology Chapter 9: Fix Unprofitable Accounts Chapter 10: Manage the Customer Life Stages Chapter 11: Make it Happen Chapter 12: Preparing for the New Era
650			_aCustomer services. _xCustomer relations. .
650			_aMarketing -- Management. _xConsumer satisfaction
700			_aCharles Wilson.
942			_cBK