000 00531cam a2200181 a 4500
999 _c485
_d485
020 _a0256139504
020 _a0256206821 (International student ed.)
050 0 0 _aHF1009.5
_b.C35 1996
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora.
250 _a9th ed.
260 _aChicago :
_bIrwin,
_cc1996.
300 _axxiii, 770 p. :
_bill. ;
_c26 cm.
440 4 _aThe Irwin series in marketing
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
942 _cBK