000			01329cam a2200205 a 4500
999			_c3481 _d3481
020			_a9780071289573
020			_a0071289577
050	0	0	_aHD45 _b.S3353
100	1		_aSchilling, Melissa A.
245	1	0	_aStrategic management of technological innovation / _cMelissa A. Schilling.
250			_a3rd ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2010.
300			_axvi, 318 p. : _billus. ; _c24 cm.
500			_aIncludes index
505			_aChapter 1. Introduction PART ONE Industry Dynamics of Technological Innovation Chapter 2. Sources of Innovation Chapter 3. Types and Patterns of Innovation Chapter 4. Standards Battles and Design Dominance Chapter 5. Timing of Entry PART TWO Formulating Technological Innovation Strategy Chapter 6. Defining the Organization's Strategic Direction Chapter 7. Choosing Innovation Projects Chapter 8. Collaboration Strategies Chapter 9. Protecting Innovation PART THREE Implementing Technological Innovation Strategy Chapter 10. Organizing for Innovation Chapter 11. Managing the New Product Development Process Chapter 12. Managing New Product Development Teams Chapter 13. Crafting a Deployment Strategy INDEX
650		0	_aTechnological innovations _xManagement.
650		0	_aNew products _xManagement.
650		0	_aStrategic planning.
942			_cBK