000			00716nam a2200169 4500
999			_c3344 _d3344
020			_a9780395871621
050			_aHF1416 _b.J43
100			_aJean-Pierre Jeannet; Hubert D Hennessey
245			_aGlobal marketing strategies
250			_a4th ed.
260			_aBoston : _bHoughton Mifflin, _c©1998.
300			_axxi, 918 p : _bill ; _c24 cm.
500			_aIncludes index.
505			_aIntroduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
650			_a Export marketing -- Management. _x Internationale marketing.
942			_cBK