| 000 | 01128nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c3343 _d3343 |
||
| 020 | _a9870256160510 | ||
| 050 |
_aHF 1416 _b.J63 |
||
| 100 | _aJohansson Johny K. | ||
| 245 |
_aGlobal Marketing: _bForeign Entry, Local Marketing, and Global; |
||
| 260 |
_aChicago: _bIrwin; _c1997. |
||
| 300 |
_axi,716p: _bill; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aChapter 1. The Global Marketing Chapter 2. Theoretical Fondations Chapter 3. Cultural foundations Chapter 4. Country attractiveness Chapter 5. Export Expansion Chapter 6. Licensing, Strategic Alliances, FDI Chapter 7. Local buyer behaviour Chapter 8. Local marketing research Chapter 9. Local marketing in mature and new growth markets Chapter 10. Local marketing in emerging markets Chapter 11. Globalizing marketing Chapter 12. Global products and services Chapter 13. Global pricing Chapter 14. Global distribution Chapter 15. Global advertising Chapter 16. Global promotion, Direct marketing, and personal selling Chapter 17. Organizing for global marketing Chapter 18. The future of Global marketing | ||
| 650 | _aExport marketing | ||
| 942 | _cBK | ||