000			01116nam a2200169 4500
999			_c3335 _d3335
020			_a9780750622417
050			_aHF1416 _b.P35
100			_aPaliwoda Stanley J.
245			_aInternational Marketing
250			_a3rd ed.
260			_aOxford: _bButterworth Heinemann; _c1998.
300			_axi, 509 p.: _bill; _c28 cm.
500			_aIncludes index.
505			_aChapter 1. International: a necessity not a luxury, but does corporate behaviour reflect it. Chapter 2. Environmental marketing scanning: the 'slept' and 'C' factors Chapter 3. Exporting-not just for the small business Chapter 4. Market entry modes: strategic considerations of direct vs. indirect invovlment Chapter 5. International product policy considerations Chapter 6. Pricing, credit and terms of doing business Chapter 7. Strategic international logistical and distribution decision Chapter 8. Promotion within the foreign market Chapter 9. International marketing planning: reviewing,appraising and implementing Chapter 10. Marketing in Europe Chapter 11. Marketing in the Pacific Rim
700			_aThomas Michael J.
942			_cBK