000			01719nam a22001937a 4500
999			_c3253 _d3253
020			_a007710708X
020			_a9780077107086
050			_aHF5415 _b.J15
100			_aDavid Jobber
245			_aPrinciples and practice of marketing _cDavid Jobber
250			_a4th ed.
260			_aNew York ; _bMcGraw-Hill Higher Education, _c2003.
300			_axxxiv, 942 p. : _bcol. illus., _c26 cm
500			_aIncludes Index
505			_aPart 1: Fundamentals of Modern Marketing Thought Chapter 1: Marketing in the Modern Firm Chapter 2: Marketing Planning: An Overview of Marketing Chapter 3: Understanding Consumer Behaviour Chapter 4: Understanding Organisational Buyer Behaviour Chapter 5: The Marketing Environment Chapter 6: Marketing Research and Information Systems Chapter 7: Market Segmentation and Positioning Part 2: Marketing Mix Decisions Chapter 8: Managing Products: Brand and Corporate Identity Management Chapter 9: Managing Products: Product Life Cycle, Portfolio Planning and Product Growth Strategies Chapter 10: Developing New Products Chapter 11: Pricing Strategy Chapter 12: Advertising Chapter 13: Personal Selling and Sales Management Chapter 14: Direct Marketing Chapter 15: Internet Marketing Chapter 16: Other Promotional Mix Methods Chapter 17: Distribution Part 3: Competition and Marketing Chapter 18: Analysing Competitors and Creating a Competitive Advantage Chapter 19: Competitive Marketing Strategy Part 4: Marketing Implementation and Application Chapter 20: Managing Marketing Implementation, Organisation and Control Chapter 21: Marketing Services Chapter 22: International Marketing
650			_a Marketing.
700			_aDavid Jobber
942			_cBK