| 000 | 00871nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c3236 _d3236 |
||
| 020 | _a0471617881 | ||
| 050 |
_aHD62.4 _b.V483 |
||
| 100 | _aWortzel-Vernon H. | ||
| 245 |
_aGlobal strategic management :l _bthe essentials |
||
| 260 |
_a New York : _bWiley, _c1990. |
||
| 300 |
_a xiii, 545 p. :. _bill. ; _c24 cm. |
||
| 500 | _a Rev. ed. of: Strategic management of multinational corporations. c1985. | ||
| 505 | _aSection 1. The Strategic Planning environment Section 2. Concepts and tools for competitive analysis and strategic planning Section 3. The political environment and political risk Section 4. Finance and control Section 5. Marketing Section 6. Production management Section 7. R&D and innovation management Section 8. Corporate culture and human resource management | ||
| 650 |
_aInternational business enterprises _xManagement |
||
| 942 | _cBK | ||