| 000 | 01448cam a22001934a 4500 | ||
|---|---|---|---|
| 999 |
_c3170 _d3170 |
||
| 020 | _a9780073378879 | ||
| 020 | _a0073378879 | ||
| 050 | 0 | 0 |
_aHM1221 _b.P82 |
| 245 | 0 | 0 |
_aPublic relations : _bthe profession and the practice / _cDan Lattimore ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Higher Education, _c2008. |
||
| 300 |
_axxiv, 393 [33] p. : _bcol. ill. ; _c26 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aPart I: The Profession. Chapter 1: The Nature of Public Relations Chapter 2: The History of Public Relations Chapter 3: A Theoretical Basis for Public Relations Chapter 4: Law and Ethics. Part II: The Process. Chapter 5: Research: Understanding Public Opinion Chapter 6: Strategic Planning for Public Relations Effectiveness Chapter 7: Action and Communication Chapter 8: Evaluating Public Relations Effectiveness. Part III: The Publics. Chapter 9: Media Relations Chapter 10: Employee Communication Chapter 11: Community Relations Chapter 12: Consumer Relations and Marketing Chapter 13: Investor Relations. Part IV: The Practice. Chapter 14: Public Affairs: Relations with Government Chapter 15: Public Relations in Nonprofit Organizations Chapter 16: Corporate Public Relations Chapter 17: Technological, Global and Organizational Issues in Public Relations. | ||
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aPublic relations | |
| 700 | 1 | _aLattimore, Dan. | |
| 942 | _cBK | ||