| 000 | 01166cam a22001814a 4500 | ||
|---|---|---|---|
| 999 |
_c3144 _d3144 |
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| 020 | _a0273707523 | ||
| 020 | _a9780273707523 | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.C472 |
| 100 | 1 | _aChaffey, Dave, | |
| 245 | 1 | 0 |
_aE-business and e-commerce management : _bstrategy, implementation, and practice / _cDave Chaffey. |
| 250 | _aThird edition. | ||
| 260 |
_aHarlow, England ; New York _b FT Prentice Hall. _c 2007. |
||
| 300 |
_axxviii, 663 pages : _bcolor illustrations ; _c27 cm. |
||
| 505 | _a Part I INTRODUCTION Chapter 1. Introduction to e-business and e-commerce Chapter 2. E-Commerce Fundamentals Chapter 3. E-business Infrastructure Chapter 4. E-environment Part II STRATEGY AND APPLICATIONS Chapter 5. E-business Strategy Chapter 6. Supply Chain Management Chapter 7. E-procurement Chapter 8. E-marketing Chapter 9. Customer Relationship Management Part III IMPLEMENTATION Chapter 10. Change Management Chapter 11. Analysis and Design Chapter 12. Implementation and Maintenance Glossary Index "NB: possible new chapter on Security" | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 942 | _cBK | ||