000			00948nam a2200193 a 4500
999			_c3141 _d3141
020			_a0749419881
022			_a9780749419882
050	0	0	_aHF5770 _b.St3
100	1		_aStewart, Bill,
245	1	0	_aPackaging as an effective marketing tool / _cBill Stewart.
260			_aLondon : _bKogan Page, _c1996.
300			_avii, 200 p. : _bill. (some col.) ; _c22 cm.
500			_a"Co-published with Pira."
500			_aReprint. Originally published: Leatherhead, Surry, UK : Pira International, c1995, in series: Pira packaging guide series.
505			_a Packaging as a marketing tool ; Increasing sales ; Premium products ; Added value and consumer convenience ; Brand values ; New-product development ; Retailer acceptance ; Reducing materials costs ; Packaging methods ; Rationalization ; Warehousing and physical distribution ; Product/pack size ; Design innovation and research.
650		0	_aPackaging.
650		0	_aMarketing.
942			_cBK