000			01535cam a2200181 a 4500
999			_c2771 _d2771
020			_a9780078112737 (alk. paper)
020			_a0078112737 (alk. paper)
050	0	0	_aHD30.28 _b.R74
100	1		_aRothaermel, Frank T.
245	1	0	_aStrategic management : _bconcepts & cases / _cFrank T. Rothaermel.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
300			_a1 v. (various pagings) : _bill. ; _c27 cm
500			_aIncludes index.
505			_aPart 1.......Strategy Analysis Chapter 1. What is strategy and why is it important? -- Chapter 2. The strategic management process -- Chapter 3. External analysis : industry structure, competitive forces, and strategic groups -- Chapter 4. Internal analysis : resources, capabilities, and activities -- Chapter 5. Competitive advantage and firm performance -- Part 2..... Strategy Formulation Chapter 6. Business strategy : differentiation, cost leadership, and integration -- Chapter 7. Business strategy : innovation and strategic entrepreneurship -- Chapter 8. Corporate strategy : vertical integration and diversification -- Chapter 9. Corporate strategy : acquisitions, alliances, and networks -- Chapter 10. Global strategy : competing around the world -- Part 3... Strategy Implementation Chapter 11. Organizational design : structure, culture, and control -- Chapter 12. Corporate governance, business ethics, and strategic leadership. Part 4...... MiniCases Part 5...... Cases
650		0	_aStrategic planning.
650		0	_aManagement.
942			_cBK