| 000 | 01400cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c2723 _d2723 |
||
| 020 | _a9780073375960 (alk. paper) | ||
| 020 | _a0073375969 (alk. paper) | ||
| 020 | _a9780071267441 (pbk.) | ||
| 020 | _a0071267441 (pbk.) | ||
| 050 | 0 | 0 |
_aHD30.22 _b.B34 |
| 100 | 1 | _aBaye, Michael R., | |
| 245 | 1 | 0 |
_aManagerial economics and business strategy / _cMichael R. Baye. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axxxii, 621 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy | ||
| 650 | 0 | _aManagerial economics. | |
| 650 | 0 | _aStrategic planning. | |
| 942 | _cBK | ||