| 000 | 01350nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c2613 _d2613 |
||
| 020 | _a9780558037499 | ||
| 020 | _a0558037496 | ||
| 050 |
_aHF171.5 _b.F23 |
||
| 100 | _aPaul G Farnham | ||
| 245 |
_aEconomics for managers:Education, career family and personal _cPaul G Farnham |
||
| 260 |
_aBoston : _bPearson |
||
| 300 |
_axxvii,558p. _bill. _c26cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aMicroeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- | ||
| 650 |
_a Economics. _xManagement. |
||
| 942 | _cBK | ||