000 00780nam a22001457a 4500
999 _c2597
_d2597
020 _a007048631x
050 _aHF5415.A528 AND
100 _aKristin Anderson
245 _aCustomer relations management
_cKristin Anderson, Carol Kerr
260 _aNew Delhi
_bTata McGraw-Hill
_c2002
300 _avii, 153p.
505 _a1. Customer relationship management is not an option 2. The customer service/sales profile 3. Managing your customer service/sales profile 4. Choosing your CRM strategy 5. Managing and sharing customer data 6. Tools for capturing customer information 7. Service level agreements 8. E-commerce 9. Managing relationships through conflict 10. Fighting complecency 11Resetting you CRM Straegy
650 _aCustomer relations
_xManagement
942 _cBK