000 00668pam a2200157 a 4500
999 _c2449
_d2449
020 _a0844232173 :
050 0 0 _aHF5415.153
_b.G77
100 1 _aGruenwald, George.
245 1 0 _aNew product development checklists :
_bproven checklists for developing new products from mission to market /
_cGeorge Gruenwald.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1991.
300 _axv, 106 p. ;
_c28 cm.
505 _aPick your own playing field -- Exploration for opportunity -- Screening new ideas -- Making a proposal -- Development -- Market testing -- Major introduction.
650 0 _aNew products.
650 0 _aProduct management.
942 _cBK