000			01681cam a22002054a 4500
999			_c2291 _d2291
020			_a0393976777
020			_a9780393976779
050	0	0	_aHD30.22 _b.M354
245	0	0	_aManagerial economics : _btheory, applications, and cases / _cEdwin Mansfield ... [et al.].
250			_a5th ed.
260			_aNew York : _bW.W. Norton, _c2002.
300			_a1 v. (various pagings) : _bcol. ill. ; _c25 cm.
500			_aAfter original author's death, a group of editors published the 5th ed.
500			_aAccompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm.
505			_aPart One: Introduction Chapter 1: Introduction to Managerial Economics Chapter 2: Optimization Techniques Part Two: Demand and Forecasting Chapter 3: Demand Theory 83 Chapter 4: Consumer Behavior and Rational Choice Chapter 5: Estimating Demand Functions Chapter 6: Business and Economic Forecasting Part Three: Production and Cost Chapter 7: Production Theory Chapter 8: Technological Change and Industrial Innovation Chapter 9: The Analysis of Cost Part 4: market Structure, Strategic Behavior and Pricing Chapter 10: Oligopoly Chapter 12: Game Theory Chapter 13: Pricing Techniques Part Five: Risk, Uncertainty and Incentives Chapter 14: Risk Analysis Chapter 15: Auctions Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards Part Six: Government - Business Relations and the Global Economy Chapter 18: Managerial Economics: Taking a Global View
650		0	_aManagerial economics.
700	1		_aMansfield, Edwin.
700	1	2	_aMansfield, Edwin.
942			_cBK