000 01399nam a22002057a 4500
999 _c2082
_d2082
020 _a0077114515
020 _a9780077114510
050 _aHB171.5
_b.B41
100 _aDavid Begg,
110 _aDamian Ward.
245 _aEconomics for business
_cDavid Begg, Damian Ward.
250 _a2nd ed.
260 _aLondon
_bMaidenhead : McGraw-Hill Education
_c2007.
300 _axix, 380 pages :
_billustrations (chiefly color) ;
_c 26 cm
500 _aIncludes index. Answers to end - of- chapter questions
505 _aSection I: Introduction Chapter 1: Economics for Business Section II: Understanding Markets Chapter 2: Consumers in the Market Place Chapter 3: Firms in the Market Place Chapter 4: Markets in Action Section III: Competition and Profitability Chapter 5: Market Structure and Firm Performance Chapter 6: Strategic Rivalry Chapter 7: Growth Strategy Chapter 8: Governing Business Section IV: Domestic and Macroeconomics Chapter 9: Introduction to the Macroeconomy Chapter 10: Measuring Macroeconomic Variables and Policy Issues Chapter 11: Economic Stability and Demand Side Policies Chapter 12: Supply Side Policies and Economic Growth Section V: Global Economics Chapter 13: Exchange Rates and the Balance of Payments Chapter 14: Globalization.
650 _a Managerial economics.
_x Macro-economie.
650 _aMicro-economie
942 _cBK