| 000 | 00823cam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1895 _d1895 |
||
| 020 | _a8178271532 | ||
| 022 | _a9788178271538 | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.I58 |
| 100 | _aYankah, Kojo. | ||
| 245 | 0 | 3 |
_aAn introduction to branding and marketing communication management / _cedited by Kojo Yankah ... [et al.]. |
| 260 |
_aDelhi : _bManak Publications in collaboration with Icons Media, _c2007. |
||
| 300 |
_axiv, 361 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aSegment 1. The fundamentals Segment 2. Expert speak Segment 3. Africa Segment 4. Case studies | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aYankah, Kojo. | |
| 710 | 2 | _aIcons Media (Firm) | |
| 942 | _cBK | ||