000			01317nam a22001937a 4500
999			_c1868 _d1868
020			_a9780205310234
020			_a0205310230
050			_aHM1221 _b.G87
100			_aDavid Guth
110			_aCharles Marsh
245			_aPublic relations : a values-driven approach./ _cDavid Guth; Charles Marsh
260			_aBoston : _bPearson, _c2000
300			_axix,588p.: _bill. _c24cm.
500			_a Author: Edition/Format: Print book : English : Sixth edition
505			_aChapter 1: What Is Public Relations? Chapter 2: Jobs in Public Relations Chapter 3: A Brief History of Public Relations Chapter 4: The Publics in Public Relations Chapter 5: Communication Theory and Public Opinion Chapter 6: Ethics and Social Responsibility in Public Relations Chapter 7: Research and Evaluation Chapter 8: Planning: The Strategies of Public Relations Chapter 9: Communication: The Tactics of Public Relations Chapter 10: Multimedia Message Development Chapter 11: Cyber-Relations in the Digital Age Chapter 12: Crisis Communications Chapter 13: Public Relations and Marketing Chapter 14: Cross-Cultural Communication Chapter 15: Public Relations and the Law Chapter 16: Your Future in Public Relations
650			_a Public relations.
650			_a Public relations -- Moral and ethical aspects.
942			_cBK