| 000 | 00783nam a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c1862 _d1862 |
||
| 020 | _a0135580498 | ||
| 050 |
_aHF5415.13 _b.K64 |
||
| 100 | _aPhilip Kotler | ||
| 245 |
_a Marketing management; analysis, planning, and control. _cPhilip Kotler & Ronald E. Turner |
||
| 250 | _a Canadian 3rd ed | ||
| 260 |
_aCanada _bPrentice-Hall _c1979 |
||
| 300 |
_aviii, 517pgs; _bill; _c24cm |
||
| 500 | _aIncludes index | ||
| 505 | _aConceptualizing marketing management 2 Analyzing marketing opportunities 72 Planning marketing programs 136 Formulating product strategy 198 Assembling the marketing mix 259 Administering the marketing program 406 Cases studies 467 Index 506 Subject 511 | ||
| 650 | _aMarketing management | ||
| 700 | _aRonald E. Turner | ||
| 942 | _cBK | ||