| 000 | 00737nam a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c1851 _d1851 |
||
| 020 | _a9788185461311 | ||
| 050 |
_aHF5415.13 _b.D35 |
||
| 100 | _a Rustom S. Davar | ||
| 245 | _c Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. | ||
| 250 | _a 7th ed | ||
| 260 |
_a New Delhi : _b Universal Book Stall, _c 2003 |
||
| 300 |
_a 694 pages _bill; _c22cm |
||
| 500 | _aIncludes index | ||
| 505 | _aDynamic marketing Part 2. Customer orientation Part 3. Product & pricing strategies Part 4. Distribution & promotion strategies Part 5. Controlling & export opportunities | ||
| 650 | _a Marketing. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _a Sohrab R. Davar | ||
| 710 | _a Nusli R. Davar. | ||
| 942 | _cBK | ||