000			00969nam a2200193Ia 4500
999			_c1819 _d1819
020			_a074943547X
022			_a9780749435479
050			_aHF5415.1265 _b.H35
100	1		_aHaig, Matt.
245	1	4	_aThe e-marketing handbook : _ban indispensable guide to marketing your products and services on the Internet / _cMatt Haig.
260			_aLondon : _bKogan Page, _cc2001.
300			_axii, 258 p. _b illustrations _c 24 cm.
500			_aIncludes index
505			_a 1. Getting focused -- 2. E-market research -- 3. The web design dilemma -- 4. Web design principles -- 5. Search engines -- 6. More marketing channels -- 7. Direct e-marketing -- 8. Handling sales online -- 9. Supporting customers -- 10. Brand building on the internet -- 11. Advertising online -- 12. E-publicity -- 13. Clicks and mortar marketing -- 14. Evaluation.
650		0	_aMarketing channels.
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
942			_cBK