| 000 | 01208nam a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c1810 _d1810 |
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| 020 | _a 0205061028 | ||
| 022 | _a9780205061020 | ||
| 050 |
_aHF5415.12 _b.C2C36 |
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| 100 | _a Kenneth G Hardy | ||
| 245 |
_aCanadian marketing : _b cases and concepts. _c Kenneth G Hardy; Adrian B Ryans; Michael R Pearce; Thomas C Kinnear |
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| 260 |
_aToronto : _b Allyn and Bacon Canada, _c1978. |
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| 300 |
_axviii, 663 pages : _b illustrations ; _c25 cm |
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| 505 | _aChapter i. Learning from making decisions Chapter ii. Marketing strategy formulation: introduction 19 Chapter iii. Buying behaviiour analysis 65 Chapter iv. Positioning 99 Chapter v. Product decisions 149 Chapter vi. Pricing decisions 213 Chapter vii. Channel decisions 279 Chapter viii. Sales force decisions 323 Chapter ix. Marketing communications decisions 373 Chapter x. Marketing decision making in the public arena 457 Chapter xi. Marketing research 553 Chapter xii. Marketing strategy formulation: review and preview 591 | ||
| 650 | _a Marketing -- | ||
| 650 | _a Marketing. | ||
| 700 | _a Adrian B Ryans | ||
| 710 | _a; Michael R Pearce; | ||
| 711 | _a Thomas C Kinnear | ||
| 942 | _cBK | ||