000			01548cam a22001934a 4500
999			_c1781 _d1781
020			_a0072488522 (pbk. : alk. paper)
050	0	0	_aHD30.28 _b.P3385
100	1		_aPearce, John A.
245	1	0	_aFormulation, implementation, and control of competitive strategy / _cJohn A. Pearce II, Richard B. Robinson, Jr.
250			_a8th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2003.
300			_axxiv, 344, [14] p. : _bill. ; _c25 cm.
500			_aIncludes index
505			_aPart One Overview of Strategic Management Chapter 1. Strategic Management Part Two Chapter 2. Defining the Company's Mission and Social Responsibility Chapter 3. The External Environment Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms Chapter 5. Internal Analysis Chapter 6. Formulating Long-Term Objectives and Grand Strategies Chapter 7. Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages Chapter 8. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value Part Three Strategy Implementation Chapter 9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chapter 10. implementing Strategy: Structure, Leadership, and Culture Chapter 11. Strategic Control and Continuous Improvement
650		0	_aStrategic planning.
650		0	_aStrategic planning _xCase studies.
700	1		_aRobinson, Richard B.
942			_cBK