000			00885nam a2200193 4500
999			_c1769 _d1769
020			_a9780749439170
050			_aHF5415 _b.12.St1
100			_a Adela Stanley
245			_aCareers in marketing, advertising and public relations. _c Adela Stanley
250			_a8th ed.
260			_a London _b Kogan Page, _c2003.
300			_a vii, 115 pages ; _c 22 cm.
440			_a Kogan Page careers series.
505			_aIntroduction 1 Marketing 6 Advertising 21 Public relations 32 Direct marketing 41 Below-the-line 47 Working from home 57 Courses and qualifications 67 How to get a job 89 Glossary 109 Index 113
650			_aMarketing -- _xVocational guidance -- _xGreat Britain.
650			_aAdvertising -- _xVocational guidance - _x- Great Britain.
650			_aPublic relations -- _xVocational guidance -- _xGreat Britain.
942			_cBK