000			01006pam a2200181 a 4500
999			_c1746 _d1746
020			_a0415072662
022			_a9780415072663
050	0	0	_aHF5415 _b.R3233
100	1		_aRandall, Geoffrey,
245	1	0	_aPrinciples of marketing / _cGeoffrey Randall.
260			_aLondon ; _aNew York : _bRoutledge, _c1993
300			_avii, 249 p. : _bill. ; _c24 cm.
440		0	_aRoutledge series in the principles of management
500			_aIncludes index
505			_a1. Introduction -- 2. Understanding environments and markets -- 3. Understanding customers and consumers -- 4. Marketing information -- 5. Segmentation and positioning -- 6. The marketing mix and targeting -- 7. Product policy -- 8. New product development -- 9. Pricing -- 10. Advertising and promotion -- 11. Personal selling -- 12. Distribution -- 13. Marketing of services -- 14. Industrial marketing -- 15. International marketing -- 16. Putting it all together -- strategy and planning.
650		0	_aMarketing.
942			_cBK