000			02027cam a22001934a 4500
999			_c1697 _d1697
020			_a0273701789
020			_a9780273701781
050	0	0	_aHD30.28 _b.L92
100	1		_aLynch, Richard L.
245	1	0	_aCorporate strategy / _cRichard Lynch.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bFT/Prentice Hall, _c2006.
300			_axxxii, 830 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
500			_aIncludes index
505			_aPart One -- An Introduction to Corporate Strategy Chapter 1. Corporate Strategy Chapter 2. A Review of Theory and Practice Part Two -- Analysis of the Environment Chapter 3. Analysing the Environment -- the basics Chapter 4. Analysing Markets and Competitors Chapter 5. Analysing Customers Part Three -- Analysis of Resources Chapter 6. Analysing Resources -- The Basics Chapter 7. Analysing Human Resources Chapter 8. Analysing Financial Resources Chapter 9. Analysing Operational Resources Part Four -- The Purpose of the Organisation Chapter 10. Purpose Shaped by Vision, Leadership and Ethics Chapter 11. Purpose Emerging from Knowledge, Technology and Innovation Chapter 12. Purpose Delivered Through Corporate and Business Objectives Part Five -- Developing the Strategy Chapter 13. Developing Strategic Options -- the Prescriptive Process Chapter 14. Strategy Evaluation and Development -- the Prescriptive Process Chapter 15. Finding the Route Forward -- Emergent and Prescriptive Approaches Chapter 16. Organisational Structure and Style and People Issues Part Six -- The Implementation Process Chapter 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies Chapter 19. International Expansion and Globalisation Strategy Chapter 20. Strategy Dynamics and Entrepreneurial Strategy Chapter 21. Managing Strategic Chapter Change 22. Building a Cohesive Corporate Strategy
650		0	_aBusiness planning.
650		0	_aStrategic planning.
942			_cBK