| 000 | 00786cam a22002054a 4500 | ||
|---|---|---|---|
| 999 |
_c1693 _d1693 |
||
| 020 | _a0324362080 (hbk. : student ed.) | ||
| 020 | _a0324544863 (hbk. : instructor's ed.) | ||
| 022 | _a9780324544862 | ||
| 050 | 0 | 0 |
_aHF5415 _b.L16 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, OH : _bThomson/South-Western, _cc2008. |
||
| 300 |
_axxxi, 671 p. : _bill. ; _c29 cm. |
||
| 505 | _aThe world of marketing -- Analyzing marketing opportunity -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 | _cBK | ||