000			00973pam a2200193 a 4500
999			_c1663 _d1663
020			_a025611319X
022			_a9780256113198
050	0	0	_aHF5415.1 _b.B4155
100	1		_aBearden, William O.,
245	1	0	_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
260			_aChicago : _bIrwin, _cc1995.
300			_axlviii, 631 p. : _bcol. ill., col. map ; _c29 cm.
440		4	_aThe Irwin series in marketing
505			_a Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation -- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and logistics -- Integrated marketing communications -- appendix A. Applications of mathematical and financial tools in marketing decisions -- appendix B. Product marketing plan.
650	0	0	_aMarketing
700	1		_aIngram, Thomas N.
700	1		_aLaForge, Raymond W.
942			_cBK