000			00903nam a2200205 a 4500
999			_c1661 _d1661
020			_a9971645327
022			_a9789971645328
050	0	4	_aHF5415.12.A8 _bM37
245	0	0	_aMarketing insights for the Asia Pacific / _c[edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan.
260			_aSingapore ; _aPortsmouth, NH : _bHeinemann ; _aSingapore : _bAsia Pacific Marketing Federation, _c1996.
300			_axvii, 332 p. : _bill. ; _c24 cm.
505			_a Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort.
650		0	_aMarketing
650		0	_aMarketing
700	1		_aLeong, Siew Meng.
700	1		_aAng, Swee Hoon.
700	1		_aTan, Chin Tiong.
710	2		_aAsia Pacific Marketing Federation.
942			_cBK