000			01247cam a2200181 a 4500
999			_c1621 _d1621
020			_a1405119993 (pbk. : alk. paper)
050	0	0	_aHD30.28 _b.G75
100	1		_aGrant, Robert M.,
245	1	0	_aContemporary strategy analysis / _cRobert M. Grant.
250			_a5th ed.
260			_aMalden, MA : _bBlackwell Pub., _c2005.
300			_axii, 548 p. : _bill. ; _c26 cm.
500			_aIncludes index
505			_aThe concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- Organization structure and management systems -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
650		0	_aStrategic planning.
650		0	_aManagement
942			_cBK