000			01208cam a2200181 a 4500
999			_c1620 _d1620
020			_a0471133310 (cloth : alk. paper)
020			_a0471133329 (pbk. : alk. paper)
022			_a9780471133315
050	0	0	_aHF5415 _b.T713
100	1		_aTrivers, Jonathan.
245	1	0	_aOne-stop marketing / _cJonathan Trivers.
260			_aNew York : _bJ. Wiley, _c1996.
300			_axv, 282 p. : _bill., maps ; _c23 cm.
500			_aIncludes bibliographical references and index
505			_a I. Marketing. 1. The Quiet Evolution: The Changing Customer. 2. The Loud Revolution: The Changing Retailer. 3. The Smart Marketing Definition. 4. What Marketing is Not. 5.Your Marketing Know-How -- II. Marketing Principles. 6. The 12 Retail Marketing Principles That Work. 7. A Marketing Success Story -- III. Finding Customers. 8. Finding Customers: The Three Steps. 9. Markets: Understanding your Different Customers. 10. Segmenting Markets: Finding Your Core Customers. 11. Building Markets and Creating Benefits -- IV. Keeping Customers. 12. Keeping Customers: Three Best Ways. 13. Avoid at All Costs: Delusions of Adequacy. 14. Don't Be Overserviced. 15. Act Direct, Be Direct.
650		0	_aMarketing.
942			_cBK