000			02039cam a2200193 a 4500
999			_c1614 _d1614
020			_a0314062149 (student ed. : alk. paper)
020			_a0314071709 (annotated instructor's ed. : alk. paper)
050	0	0	_aHF5415 _b.Z54
100	1		_aZikmund, William G.
245	1	0	_aMarketing / _cWilliam G. Zikmund, Michael d'Amico.
250			_a5th ed.
260			_aMinneapolis/St. Paul : _bWest Pub. Co., _cc1996.
300			_axxxviii, 784 p. : _bcol. ill., col. maps ; _c29 cm.
500			_aColored maps on endpapers. Includes bibliographical references
505			_a Preface -- Pt. I. Introduction -- Ch. 1. The Nature of Marketing -- Ch. 2. Marketing Management: Strategy and Ethical Behavior -- Ch. 3. The External Environment -- Pt. II. Analysis of Market and Consumer Behavior -- Ch. 4. Information Management -- Ch. 5. Consumer Behavior: Understanding Decision-Making Processes -- Ch. 6. Consumer Behavior: Social Influences -- Ch. 7. Business Markets and Organizational Buying -- Pt. III. Market Strategy for Global Competition -- Ch. 8. Market Segmentation and Positioning Strategies -- Ch. 9. Global Competition and International Marketing Strategy -- Pt. IV. Product Strategy -- Ch. 10. The Elements of Products -- Ch. 11. The Product Life Cycle and Basic Product Strategies -- Ch. 12. Marketing New Products -- Ch. 13. The Marketing of Quality Services -- Pt. V. Distribution Strategy -- Ch. 14. The Nature of Distribution -- Ch. 15. Retailing and Wholesaling -- Ch. 16. Physical Distribution Management -- Pt. VI. Promotion Strategy -- Ch. 17. Marketing Communications and Promotion Strategy -- Ch. 18. Advertising and Public Relations -- Ch. 19. Personal Selling, Sales Management, and Sales Promotion -- Pt. VII. Pricing Strategy -- Ch. 20. Introduction to Pricing Concepts -- Ch. 21. Pricing Strategies and Tactics -- Pt. VIII. Effective Marketing Management -- Ch. 22. Implementing and Controlling the Marketing Program.
650		0	_aMarketing.
700	1		_aD'Amico, Michael.
942			_cBK