| 000 | 01065cam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c1594 _d1594 |
||
| 020 | _a9780077121907 (pbk.) | ||
| 020 | _a0077121902 (pbk.) | ||
| 050 | 4 |
_aHF5415 _b.J57 |
|
| 100 | 1 | _aJobber, David, | |
| 245 | 1 | 0 |
_aFoundations of marketing / _cDavid Jobber and John Fahy. |
| 250 | _a3rd ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _c2009. |
||
| 300 |
_axxv, 363 p. : _bill. ; _c27 cm. |
||
| 500 | _aPrevious ed.: Maidenhead: McGraw-Hill Educational, 2004. | ||
| 505 | _a 1. The nature of marketing 2. The global marketing environment 3. Understanding customer behaviour 4. Marketing research and information systems 5. Marketing segmentation, targeting and positioning 6. Brand and product management 7. Services marketing management 8. Pricing strategy 9. Integrated marketing communications part I: Mass communications techniques 10. Integrated marketing communications part II: Direct communications techniques 11. Distribution management 12. Marketing planning and strategy | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFahy, John, | |
| 942 | _cBK | ||