000			01577nam a2200181 4500
999			_c1589 _d1589
020			_a9781439040539
050			_aHF5415 _b.H13
100			_a Charles W Lamb
245			_aMKTG3 : _bstudent edition _c [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel].
250			_a 2009-2010 ed
260			_a Mason, OH : _b South-Western Cengage Learning, _c 2009.
300			_a326, [40] pages : _b color illustrations ; _c 28 cm
505			_a Part One. The World of Marketing -- 1. Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social Responsibility, Ethics, and the Marketing Environment -- 4. Developing a Global Vision -- Part Two. Analyzing Market Opportunities -- 5. Consumer Decision Making -- 6. Business Marketing -- 7. Segmenting and Targeting Markets -- 8. Decision Support Systems and Marketing Research -- Part Three. Product Decisions -- 9. Product Concepts -- 10. Developing and Managing Products -- 11. Services and Nonprofit Organization Marketing -- Part Four. Place (Distribution) Decisions -- 12. Marketing Channels and Supply Chain Management -- 13. Retailing -- Part Five. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and Public Relations -- 16. Sales Promotion and Personal Selling -- Part Six. Pricing Decisions -- 17. Pricing Concepts -- 18. Setting the Right Price -- Part Seven. Technology-Driven Marketing -- 19. Customer Relationship Management.
700			_a Charles W Lamb;
710			_aJoseph F Hair;
711			_aCarl McDaniel, Jr.
942			_cBK