| 000 | 00906nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c1485 _d1485 |
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| 020 | _a9788176114080 | ||
| 022 | _a 8176114081 | ||
| 050 | _aHF5006 | ||
| 100 | _a Pravin Kumar Tayal | ||
| 245 |
_aNew trends in marketing _c Pravin Kumar Tayal |
||
| 260 |
_a Jaipur : _b RBSA, _c2007. |
||
| 300 |
_a 236 pages : _b illustrations ; _c 23 cm |
||
| 440 | _a9788176114080 | ||
| 505 | _aMarketing in rural India 1 Rural marketing: The winning edge 11 Correlates of service quality and quality of work life: Banking evidence 17 Turn to 'Just in time' way of thinking 35 Marketing management in India: Slew of effective reforms 51 Operational risk management in commercial Bank 56 Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66 Higher education under WTO: challenges and opportunities 83 Information systems management 89 | ||
| 942 | _cBK | ||