000			01193cam a22001934a 4500
999			_c1477 _d1477
020			_a0273686348 (pbk.)
022			_a9780273686347
050	0	0	_aHF1416 _b.I617
100	1		_aAlbaum, Gerald S.
245	1	0	_aInternational marketing and export management / _cGerald Albaum, Edwin Duerr, Jesper Strandskov.
250			_a5th ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2005.
300			_axxii, 666 p. : _bill. (some col.), col. maps ; _c27 cm.
505			_a 1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection : definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexport entry modes -- 9. Product decisions -- 10. Pricing decisions -- 11. Financing and methods of payment -- 12. Promotion and marketing communication -- 13. The export order and physical distribution -- 14. Organization of international marketing activities.
650		0	_aExport marketing _xManagement.
700	1		_aDuerr, Edwin.
700	1		_aStrandskov, Jesper.
942			_cBK