000			01722cam a2200205 a 4500
999			_c1476 _d1476
020			_a0030244013
022			_a9780030244018
050	0	0	_aHF1416 _b.C953
100	1		_aCzinkota, Michael R.
245	1	0	_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen.
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _cc1998.
300			_axxix, 860, 16 p. : _bill., maps (some col.) ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
500			_aOne folded col. map in pocket.
505			_aPart I: The International Environment. The International Marketing Imperative. Appendix A: Basics of Marketing. Appendix B: Geography and International Marketing. International Trade Institutions and U.S. Trade Policy. The Cultural Environment. The Economic Environment. The Financial Environment. The Political and Legal Environment. Part II: Beginning International Marketing Activities. Building the Knowledge Base. Appendix A: Monitors of International Issues. Appendix B: International Data Base Information. Appendix C: Internet Addresses for International Marketing Research. The Export Process. Product Adaptation. Export Pricing Strategies. Communication Strategies. Channels and Distribution Strategies. Licensing, Franchising and Export Intermediaries. Part III: Global Marketing Management. Marketing Research and Strategic Planning. Global Market Expansion. Product and Brand Management. Services Marketing. Global Pricing Strategies. Logistics. Promotional Strategies. Organisation, Implementation and Control. Part IV: Transitions in Marketing. Countertrade. Newly Emerging Markets. The Future.
650		0	_aExport marketing.
700	1		_aRonkainen, Ilkka A.
942			_cBK