000			01614cam a22001814a 4500
999			_c1471 _d1471
020			_a0072333235
050			_aHD30.28 _b.P3385
100			_aPearce, John A.
245			_aFormulation, implementation, and control of competitive strategy / _cJohn A. Pearce II, Richard B. Robinson, Jr.
250			_a7th ed
260			_a Boston : _b Irwin/McGraw-Hill, _c2000.
300			_a xxxi, 480 p. : _biil. ; _c26 cm.
500			_aIncludes index
505			_aI. Overview of Strategic Management. Chapter 1. Strategic Management -- II. Strategy Formulation. Chapter 2. Defining the Company's Mission and Social Responsibility. Chapter 3. The External Environment. Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms. Chapter 5. Environmental Forecasting. Chapter 6. Internal Analysis. Chapter 7. Formulating Long-Term Objectives and Grand Strategies. Chapter 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. Chapter 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value -- III. Strategy Implementation. Chapter 10. Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment. Chapter 11. Implementing Strategy through Restructuring and Re-engineering the Company's Structure, Leadership, and Culture. Chapter 12. Strategic Control and Continuous Improvement.
650			_aStrategic planning. _xCase studies.
700			_aRobinson, Richard B.
942			_cBK