000			01567nam a2200169 4500
999			_c1449 _d1449
020			_a0273686887
022			_a9780273686880
050			_aHF1416 _b.B72
100			_a Frank Bradley
245			_aInternational marketing strategy. _c Frank Bradley
260			_a London : _bPearson Education, _c2005.
300			_a424 pages : _billustrations ; _c 25 cm
500			_aPrevious edition: 2001. Includes index.
505			_aBRIEF CONTENTSPART ONE: INTERNATIONAL MARKETING STRATEGY SCOPE AND FRAMEWORK1. Scope of international marketing strategy2. Analytical framework for international marketingPART TWO: ENVIRONMENT OF INTERNATIONAL MARKETING3. Company resources and capabilities4. Analysis of international competitors5. Cutlture in international marketing6. Creating competitive advantage7. Coping with political risk and uncertainty8. Profiling international product markets9. Vision and strategy for international marketsPART THREE: INTERNATIONAL MARKETING STRATEGY10. The consumer products firm11. The industrial products firm12. The services firmPART FOUR: INTERNATIONAL MARKET ENTRY STRATEGIES13. Generic international market entry strategies14. Exporting15. Strategic alliances16. Foreign direct investmentPART FIVE: STRATEGIC ALIGNMENT AND PERFORMANCE IN INTERNATIONAL MARKETING17. Channels of international distribution18. Pricing in international markets19. International marketing negotiations20. Assessing international marketing performanceCOMPANY INDEXNAME INDEXSUBJECT INDEX
650			_a Export marketing -- _xManagement.
942			_cBK