| 000 | 02472cam a2200193 i 4500 | ||
|---|---|---|---|
| 999 |
_c1446 _d1446 |
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| 020 | _a 9780078112898 | ||
| 050 |
_aHD30.28 _b.G353 |
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| 100 | _a Gamble, John | ||
| 245 |
_aEssentials of strategic management : _b the quest for competitive advantage _c Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama. |
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| 250 | _a 4e [edition]. | ||
| 260 |
_a New York, NY : _b |b McGraw-Hill Education, ] _c [2015] |
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| 300 |
_a xl, 440 p _bill,; _c 26 cm. |
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| 500 | _aIncludes index. | ||
| 505 | _aPART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview Chapter 1: Strategy, Business Models, and Competitive Advantage Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Superior Strategy Execution - Another Path to Competitive Advantage PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY Case 1: Mystic Monk Coffee Case 2: Under Armour's Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google's Strategy in 2013 Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 9: The Walt Disney Company: Its Diversification Strategy in 2012 Case 10: Robin Hood Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal Case 12: Frog's Leap Winery in 2011 - the Sustainability Agenda | ||
| 650 | _aBusiness Planning | ||
| 700 | _aPeteraf, Margaret Ann | ||
| 710 | _aThompson, Arthur A., | ||
| 942 | _cBK | ||