| 000 | 00785nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1403 _d1403 |
||
| 020 | _a0749435488 (pbk.) | ||
| 022 | _a9780749435486 | ||
| 050 | _aHD69 | ||
| 100 | 1 | _aWeinreich, Len. | |
| 245 | 1 | 0 |
_a11 steps to brand heaven : _bthe ultimate guide to creating successful advertising campaigns / _cLen Weinreich. |
| 260 |
_aLondon : _bKogan Page, _c1999. |
||
| 300 |
_axiv, 245 p. : _bill. _c24cm |
||
| 500 | _a Includes index. | ||
| 505 | _a Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising campaigns. | |
| 942 | _cBK | ||