| 000 | 00880cam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c1393 _d1393 |
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| 020 | _a0749434341 | ||
| 022 | _a9780749434342 | ||
| 050 | 0 | 0 |
_aHD59 _b.H23 |
| 100 | 1 | _aHaig, Matt. | |
| 245 | 1 | 0 |
_aE-PR : _bthe essential guide to public relations on the Internet / _cMatt Haig. |
| 260 |
_aLondon ; _aDover, NH. : _bKogan Page, _c2000. |
||
| 300 |
_avii, 166 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 505 | _a 1. Introducing e-PR -- 2. E-PR preparation -- 3. E-PR and research -- 4. Web site basics -- 5. Get interactive -- 6. Make your site a resource -- 7. Search engines -- 8. Action e-PR -- 9. E-mail essentials -- 10. Discussion groups -- 11. Online newsletters -- 12. Internal e-PR -- 13. E-media relations -- 14. Crisis e-PR -- 15. E-PR in the 'real world' | ||
| 650 | 0 |
_aPublic relations _xComputer networks. |
|
| 650 | 0 | _aInternet. | |
| 942 | _cBK | ||