000			01211nam a2200193 4500
999			_c1355 _d1355
020			_a9780030005596
022			_a 0030976480
050			_aHF5415 _b.R2354
100			_aDavid J. Rachman.
245			_aMarketing today _cDavid J. Rachman.
250			_a3rd ed
260			_a Fort Worth, TX : _b Dryden Press, _c©1994.
300			_axxviii, 634 pages : _b color illustrations ; _c 28 cm.
440			_a Dryden Press series in marketing.
500			_aIncludes index
505			_a The importance and scope of marketing -- Marketing management and planning -- Environments for marketing strategies -- International marketing -- Market segmentation and sales forecasting -- Information for marketing decisions -- Consumer buying behavior -- Organizational buying behavior -- Product management -- New product development -- Service and nonprofit marketing -- Pricing concepts and practices -- Channels and wholesaling -- Retail marketing: Structure and management -- Distributing goods -- Marketing communication: The promotional mix and sales promotion -- Advertising, media, and publicity -- Personal selling and sales management.
650			_aMarketing. _xMarketing
942			_cBK