| 000 | 01140cam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c1341 _d1341 |
||
| 020 | _a0471105686 (acidfree paper) | ||
| 020 | _a0471105678 (pbk.) | ||
| 022 | _a9780471105688 | ||
| 050 | 0 | 0 |
_aHF5415 _b.M3825 |
| 100 | 1 | _aMcLeish, Barry, | |
| 245 | 1 | 0 |
_aSuccessful marketing strategies for nonprofit organizations / _cBarry J. McLeish. |
| 260 |
_aNew York : _bJ. Wiley, _cc1995. |
||
| 300 |
_axx, 294 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aNonprofit law, finance, and management series | |
| 505 | _a A New Way of Doing Business for the Nonprofit Organization. Building a Competitive Strategy. The Phased Marketing Plan. THE EXTERNAL ANALYSIS. External Analysis: Client, Donor, Volunteer, and Competitor Research. Researching Your Nonprofit Organization's Environment. THE INTERNAL ANALYSIS. Competition and Internal Marketing Analysis. Marketing and Organizational Objectives. Competition as Strategy. Types of Strategies. Improving the Nonprofit Organization's Image. STRATEGIC MARKETING. Implementing Strategic Marketing Choices. Putting the Plans into Action. Notes. Index. | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 942 | _cBK | ||