000			00818nam a2200241Ia 4500
999			_c1333 _d1333
020			_a0256189684
022			_a9780256189681
050			_aHF5415.M29474
100			_a Eric N Berkowitz
245	0	0	_aMarketing / _cEric N. Berkowitz...[et al.].
250			_a5th ed.
260			_aBoston : _bIrwin/McGraw Hill, _c1997.
300			_axxxii, 736p. : _bill. _c28cm
440			_a Irwin series in marketing.
500			_aincludes index.
505			_a Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.
650		0	_aMarketing.
700	1		_aBerkowitz, Eric N.
700	1		_aKerin, Roger A.
700	1		_aHartley, Steven William.
700	1		_aRudelius, William.
942			_cBK